Today’s customer environment is among the most challenging for marketers, as customers demand creativity and an individual approach. To succeed in this environment, marketers must constantly research market trends, create content, and try out multiple concepts to capture consumers’ interest and loyalty.
Luckily, this is the age of artificial intelligence, where intelligent tools can accomplish much. Notably, the adoption of AI technology has changed over the past few years from a specialized approach to a standard solution to problems. Today, there are services based on artificial intelligence in finance, design and engineering, genetics, marketing, and many others. In this article, we’ll tell you about some amazing AI tools that are most valuable for marketers.
What is the meaning of AI marketing tools?
An AI marketing tool is an effective software tool based on artificial intelligence technology. Its purpose is to help marketers in several activities, including research and analysis, copywriting and content creation, campaign optimisation, and customer engagement. These tools analyse data using machine learning patterns to analyze a large volume of data to recommend ways of improving marketing performance.
In other words, they transform and improve many functions in marketing operations and assist organizations in getting more efficient outcomes in marketing transactions. Using AI marketing tools has thus proved helpful in today’s complex environment, enabling firms to have an edge over their competitors through data and analysis.
AI in Marketing:
To effectively use AI in marketing, one must first decide on several niches where AI can be most helpful. An example of the application of AI in digital marketing is the provision of customized customer experiences where AI systems employ the analysis of big data to deliver indexed information and proposed offerings. Further, the utilization of AI also enhances marketing and advertising techniques. It automatically determines which audiences and channels are more appropriate for the advertisements and develops the entire advertisement.
The fourth aspect is customer service, where firms can use AI-enabled chatbots to offer instant customer help and support, enhancing the satisfaction rate. Besides, AI in digital marketing can improve analytical functions by analyzing large data sets and offering valuable recommendations to marketing managers. Thus, using AI in these methods enables marketers to deliver more effective results by incorporating them into current practices.
Advantages of AI in marketing, sales, and business.
Implementing AI technologies in any company’s marketing strategies, sales, and business processes results in higher efficiency, productivity, and competitiveness in the market. Some of these benefits of using AI in digital marketing are:
- Enhanced Efficiency. AI saves time on simplifiable tasks, such as data analysis and customer data categorization, allowing employees to focus on more essential processes.
- Personalized Marketing. AI analyzes large quantities of customer-related data to determine personal preferences that could be helpful in targeted marketing and sales.
- Predictive Analytics. AI predictive analytics enable businesses to anticipate future trends and consumers’ expectations and adjust their marketing strategies accordingly.
- Data-Driven Decision-Making. Real-time data analysis of business data through AI leads to the provision of recommendations and decisions.
- Improved Performance. Applying AI technologies results in more and better work and, consequently, higher competitiveness in the market.
The best tools and solutions for marketers that are related to artificial intelligence
Today, many excellent marketing software programs are available on the market. However, we will pay attention only to the AI tools chosen by the Simtech Development team as the most valuable tools for digital marketing. Such tools can bring particular value to businesses. The structure of our article is based on the problem-solution template. We hope you will find the helpful information and the inspiration motivating.
AI Content Generation Applications specifically for Marketing.
1. Copy.ai
Copy. ai is an application tool for creating content through artificial intelligence for marketers and content creators. It allows users to create high-quality, written content quickly and efficiently. The software can also be used to create content for ad campaigns, social media posts, blogs, and other content marketing materials, making it worthwhile.
- Pros:
- User-friendly interface
- Content writing versatility
- Helpful templates and prompts
- Comes with a sufficient text editor.
- Real-time feedback and suggestions
- Cons:
- It may take some time to generate content
- Highly random content can sometimes be observed
- This requires a lot of research.
- The price for the PRO version starts at $36 per month.
2. WriteSonic
Another example of where AI proves to be efficient is in the case of WriteSonic, which is a marketing app. This AI includes basic functionalities associated with text generation. However, WriteSonic has some unique functions among similar services.
One of its features is the possibility of converting passive voice to active. For example, if you have written an article that seems to be a little clumsy, you can always run it through WriteSonic for editing. Instead of the phrase “increasing demand for the development of online stores is caused by the general trend of digitalization of business,” you’ll get a more straightforward structure: ‘It, therefore, indicates that the digitalization of business increases the market demand for the establishment of web-based retail stores.’
- Pros:
- Extensive template library
- There is a free version, which has certain restrictions, including only 10 thousand words per month. The paid plans cost $13 to $500 within the same period.
- Access to video tutorials
- Cons:
- Some content errors which need to be addressed
- No access to the group accounts
3. Jasper
AI for marketing is one of the primary features of text generation. Marketers can create great content with the help of AI tools, which include:
- Social media posts
- Blog article templates
- Product descriptions
- Advertisements
- Film stills and pictures
- Headings
- Content in the “Questions and Answers” part
- Video scripts
- Personalized letters to clients
- Pros:
- Over 50 ready-to-use templates for content creation
- Users can select the voice and its pitch.
- Evaluation of texts based on SEO tools and improvement recommendations
- Cons:
- There is no free plan. The basic cost plan of the paid version of the software is $39 per month.
- Technical support is given only to the business user.
- It accepts cards from foreign banks for payment.
AI marketing tools for automation
4. Zapier
Zapier is an application that allows users to integrate different applications and utilities without any programming language. It helps users set up “Zaps,” automation workflows connecting two or more applications to manage tasks. Zapier integrates with over 3000 apps, making the tool highly valuable in streamlining as many processes as necessary to increase efficiency.
Another specific aspect of Zapier is the ability for users to customize their Zaps, making it easier for individuals to create their desired Zaps. Also, Zapier has many ready-to-use Zap templates that help users start with automation seamlessly.
- Pros:
- User-friendly interface
- No-code automation
- Integrates with over 3000 apps
- It also provides the ability to have customizable workflows with triggers and actions.
- Many of the Zap templates available
- Free version available. PRO version price begins from $19 Per month
- Cons:
- Some features may be premium and require an additional fee to be paid.
- Complex workflow setup
- Some of them have restricted available options for customization of the said workflows.
5. Automate. io
Automate. io is an AI marketing system that aims to connect distinctive cloud tools and streamline processes even without code. So users can easily create complex automation to improve business processes using a drag-and-drop interface.
One of the modules that stand out in Automate is. One of the biggest strengths of io is its library of pre-integrated connectors and templates, which encompass a wide range of applications and sectors.
- Pros:
- User-friendly interface
- It provides many options, allowing users to integrate their most loved tools into use and perform multiple tasks simultaneously.
- Pre-synchronized and pre-configured processes for automation builds of specific implementations
- Offers a set of tools for controlling and analyzing the results of automation processes
- Real-time data transferring and alerts
- The basic personal plan is $9 monthly, and the PRO version is $19 monthly.
- Cons:
- Limited free plan
- Complexity for beginners
- Relatively slower execution speed
- It should also be noted that some pricing plans may be relatively costly depending on the type of automation required.
- AI social media marketing platforms
This makes it easier to coordinate creating and publishing content across different social media platforms using Hootsuite.
In addition, Hootsuite provides users with reliable features to track the outcomes of social media marketing initiatives in real-time. In addition, Hootsuite allows users, especially team members, to create and approve content for sharing since the system tracks all content from creation to sharing.
- Pros:
- Multi profile scheduling
- Management of one or more social media accounts
- Better analytic tools to measure the performance of campaigns
- All tools are designed to work in teams on content and control them
- All the plan excludes limits on the number of posts allowed.
- Cons:
- No free plan
- The price of the PRO version starts from $49 per month.
- Slightly steeper curve when it comes to learning the more complex functions and features
- Some features may be available in the paid subscription plans only.
7. Sprout Social
Sprout Social is a single-platform social media management tool suited for business and marketing needs.
It also has features such as a message centre that consolidates messages, comments, and mentions from all connected social networks. Furthermore, Sprout Social has sophisticated scheduling and posting features, allowing users to schedule and publish their posts simultaneously across various social networks. The simple content calendar enables one to plan and organize the posting schedule easily and is consistent with using social media services.
- Pros:
- Multi profile scheduling
- Management of one or more social media accounts
- Better analytic tools to measure the performance of campaigns
- All tools are designed to work in teams on content and control them
- All the plan excludes limits on the number of posts allowed.
- Cons:
- No free plan
- The price of the PRO version starts from $49 per month.
- Slightly steeper curve when it comes to learning the more complex functions and features
- Some features may be available in the paid subscription plans only.
Final Thoughts:
Artificial intelligence advancements are ongoing and are making the world a better place. Therefore, the importance of AI in people’s daily lives and business will only grow.
Nowadays, marketing cannot exist without AI, a key player in this sphere. With the help of AI solutions for marketing, specialists can create material, analyze the environment, strengthen promotional campaigns, and improve the outcomes of interactions with customers and coworkers. Finally, integrating with artificial intelligence will help enhance marketers’ fundamental performance indicators and support Internet business progress.
FAQS
Jasper and Copy. AI copywriters are the most popular tools for creating AI-generated content because their functionality is optimized for creating high-quality marketing texts.
Many great analytical tools are available to marketers, including Hootsuite Insights and Buffer Analyze. These tools provide detailed analyses of social media marketing and suggestions for improving it.
AI platforms like Mailchimp and SendinBlue have favorable prices for smaller businesses, allowing them to get these all-in-one tools relatively cheaply.
Some of the advanced SEO features available by the tools are Keyword Explorer by Moz Pro and Competitive Research by SEMrush which helps marketers increase the site’s ranking.
Adaptation of new technology, such as generative AI, AR, and VO, is ready to revolutionize AI marketing with even more advanced tools and services.
They assist in determining unique ways of reaching out to a customer, increasing the chances of high interaction, and improving the model’s performance.
Software like Drift and Intercom use AI chatbots to answer all customers’ basic questions, provide quick responses that can make them happy, and save human agents time to work on customer cases that require their attention.
