Video conferencing solutions are evolving rapidly, not only about video calls but also offering a full suite of tools that help businesses improve communication and collaboration. The advanced features will make you feel you are in the same room as the person you are talking to. However, with the increased demands, the number of video conferencing platforms has also increased, making choosing the right one for your Business complex.
If you are looking for an enterprise-grade video conferencing solution, Zoom and GoToMeeting are among the best platforms in the industry. Besides providing standard video conferencing tools, Zoom and GoTo provide virtual event and webinar platforms.
In this blog, we will compare Zoom and GoTo Meeting, covering their team collaboration features, limitations, pricing, and more.
Zoom Vs GoTo Meeting
Zoom and GoTo Meeting are both perfectly good video conferencing platforms. They are easy to use, offer high-quality audio and video conferencing, provide a competitive range of pricing plans, and have great support.
Let’s compare the features of these two platforms head to head.
User Experience
Both platforms offer high-quality 180p video conferencing. Zoom’s image softening and 49-screen gallery display features are great overall, but GoTo Meeting’s fine-tuning display feature provides a better way to manage the look and feel of your online meetings.
Both Zoom and GoTo allow presenters to enable a distinct view while representing to highlight the presenter or show attendees in a grid-like gallery. When it comes to gallery view, Zoom allows 49 webcams simultaneously, compared to GoTo Meeting, which allows only 25.
Zoom has a dedicated settings section for direct HD video fine-tuning, allowing you to change the aspect ratio and select the webcam. Moreover, it has a unique feature for video output, ‘touch up my appearance,’ which softens the presenter’s features during the call. This feature is helpful for an office environment with harsh lighting or when a presenter is working from home.
GoTo Meeting also offers detailed fine-tuning settings. Although it does not have an image softening feature, settings such as video contrast, brightness, hue, saturation, sharpness, and gamma are all adjustable through sliders. Furthermore, it has settings for backlight levels and white balance. One very useful setting of GoToo Meeting is its powerline frequency, which enables users to reduce flicker on monitors with low refresh rates.
Video Conferencing Features
Zoom offers more features, preferences, customizations, and advanced AI-powered features compared to GoTo Meeting. However, GoTo Meeting is more affordable and offers unlimited storage.
Zoom offers more screen-sharing options than GoTo Meeting. For example, Zoom dual monitor users can share their screen or a portion of their screen with other participants. Moreover, Zoom offers more customization and scheduling options than GoTo. It allows you to send scheduled meetings to Google, Outlook, or Yahoo Calendar.
Both Zoom and GoTo Meeting offer Standard Video conferencing features such as breakout rooms, virtual backgrounds, hand raising, and meeting locks. Zoom also has a waiting-from feature, but GoToMeeting does not. Moreover, Zoom’s business and pro plans include live streaming, but GoYO only offers live streaming with the GoTo webinar add-on.
On the other hand, GoToMeeting has a commuter mode for mobile devices that disables screen sharing and webcam feed and offers a ‘call me’ option that enables participants to receive calls to join a meeting. Furthermore, GoTO offers a co-organizer feature that Zoom does not have.
Both platforms provide cloud and local recording, but only GoTo Meeting has unlimited storage. Although both video conferencing platforms have AI-powered features such as closed captions and meeting summaries, Zoom AI companion takes it a step further with a chatbot that helps late participants catch up with what they have missed. Zoom also provides a translated caption add-on that translates live meetings in more than 30 languages. GoTo only allows manual in-meeting notes, but Zoom also provides automated notetaking during a meeting.
Team Collaboration Features
Zoom’s team collaboration features are better than Go To Meeting’s, especially when we compare AI-powered team collaboration tools such as chats, whiteboards, document generation, and editing. Moreover, all plans and even the free version of Zoom include team chat messaging, while Go To Meeting does not. In comparison, Go To Meeting offers a Slack meeting launcher integration for all its users, but Zoom does not have such a feature.
Although Go To Meeting does not provide a wide range of team collaboration features like Zoom, it offers valuable features like secure file sharing, in-meeting chat, and drawing tools. In addition, Go To offers a ‘slide to PDF’ feature that automatically converts slides into PDFs that you can easily share with other participants.
When it comes to advanced features, Zoom’s AI companion offers a generative AI component that helps your employees compose chats and emails, while the smart assistant of Go To Meeting can detect action items and highlights during video meetings.
i. Integration
Zoom allows more integration options than GoTo Meeting, and almost 3,000 third-party apps are available in the Zoom marketplace. On the other hand, GoTo Meeting offers seamless and deeper integration with other GoTo products for a better CCaaS and UCaaS solution.
The Zoom app marketplace is among the largest communication and collaboration spaces, with more than 2,800 third-party apps. It allows users to integrate apps for various purposes, such as broadcasting, streaming, productivity, and analytics. Moreover, it allows developers to create their integrations using Desktop SDK or MobileRTC stacks.
In comparison, GoTo Meeting integrates with only 28 third-party apps, but these integrations are deep and with the most popular apps, such as Microsoft Office, Salesforce, Slack, Zoho, and Teams. GoTo Meeting also seamlessly integrates with other GoTo products, such as the GoTo contact centre and GoTo Connect, which also have pre-built integrations.
ii. Reporting And Analytics
Both Zoom and Go To Meeting come with historical reporting with details of participants and quality metrics, but Zoom also provides team chat metrics and participant engagement. Zoom’s AI companion also allows users to review video recordings quickly by providing thematic chapters and searchable transcripts.
Zoom users can also examine meeting quality measurements, audio, video, and participant engagement metrics, such as CPU usage data and screen sharing. Moreover, you can sort usage KPIs by meetings, participants, minutes, groups, department, audio type, and participant information.
In addition, Zoom admins have access to team chat analytics, which include daily usage stats and the type of content sent, such as audio, video, text, GIFs, files, images, and code snippets.
Regarding reporting and analytics features of GoTo Meeting, it provides meeting organizers and admins access to different quality metrics such as packet loss, latency, attendee details and features used. GoTo meetings cannot track engagements; however, if your company needs more advanced analytic tools, you can add on a GoTo webinar. Moreover, GoTO Webinar attendees activities, Q&A reports, performance reports customization options, surveys and advanced filters
iii. Pricing And Plans
Zoom and GoTo Meeting both offer free plans that allow video meetings of up to 40 minutes. However, the free version of Zoom is more robust, offering features such as notes, whiteboards, and clip features, along with high participant limits.
Zoom Pricing: Zoom Workplace offers a free plan with up to a hundred participants and two different paid plans ranging from $13.32 to $18.32 per use per month. Users who also need VoIP phone service can get it by purchasing Zoom’s Business Plus or Pro Plus plan. These plans offer a combination of phone, tea chat functionally and video conferencing and the price range is between $18.32 to $22.49per user per month. The price range of webinar and event plans on Zoom ranges from $79 to $149 per user per month.
iv. GoTo Meeting Pricing
GoTo Meeting offers a free version, but it only allows three participants. It has three different pricing plans that range from $9.60 to $12.80+ per user per month. The enterprise plan has offered numerous benefits, such as volume discounts and premium support. It offers toll-free numbers as an add-on at the cost of $5 per month, and an on-demand webinar feature is available for $20 per organizer per month. GoTo Webinar offers four plans that range from $43.12 to $351.12 per organizer per month.
Zoom Vs GoTO Meeting: Which One Should You Choose?
Zoom has become almost synonymous with video calls, and for good reason. It keeps growing its feature set, aiming to become an essential tool for business life. On the other hand, GoTo Meeting hasn’t evolved as quickly but might still be a solid choice, depending on your needs.
Zoom is a standout option if you often deal with network issues, as it adapts seamlessly to varying conditions. It also collaborates, offering tools like whiteboards, team chats, and workspaces. For those who frequently share their screen, Zoom provides the most versatile options. Its AI-powered features can save you time by pulling key insights from your meetings without extra effort.
GoTo Meeting’s biggest strength is its unlimited cloud storage. Even if you’re not looking for all the advanced integrations and collaboration tools that Zoom offers, GoTo Meeting is still a reliable and cost-effective choice.
Final Words - Zoom vs GoTo Meeting
Zoom and GoTo Meeting are excellent video conferencing platforms that cater to different needs. Zoom stands out with its advanced collaboration tools, AI-powered features, and extensive integration options, making it ideal for businesses prioritizing flexibility, innovation, and productivity. On the other hand, GoTo Meeting offers a more straightforward, cost-effective solution with unlimited cloud storage and solid integration with other GoTo products,
making it an excellent choice for companies seeking a straightforward and reliable platform without the need for extensive add-ons. Ultimately, the right choice depends on your organization’s requirements, budget, and desired features.
